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Jig Pattni

Create an image-rich, luxurious e-commerce site

Jig Pattni is an award-winning bespoke jewellery designer based in London who has a lineage in the fine jewellery world spanning 500 years.

Jig wanted to be able to sell his work online, but wanted to offer a luxurious, ‘showroom’ experience for the user, as opposed to the often cold and distant experiences offered by most online shops.


Webb London led the project, working up a number of visual ideas and design strategies, from which the visual approach was agreed and the photographic direction decided upon. The site would be bold and image-led; a high-fashion website with the focus on a modern aesthetic with timeless class.

The website went live in October 2015 and already represents a significant improvement on the performance of the previous website.

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